blog

My blog covers everything related to doing business in Ukraine, including market reviews, e-commerce,
taxation, and other localization specifics as a part of the overall go-to-market.

numbers game

Numbers game — price yourself into the Ukrainian market!

Price is the most important tool in every marketeer’s kit! Most customers prioritize price in one shape or form, especially in this value-oriented climate and in a space like Ukrainian e-commerce. How to price yourself into a deal…..

30.10.2021

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Ukrainian e-commerce 101

The Ukrainian e-commerce 101: the issue of currency

This is going to be a long-running series correcting some of the most common misconceptions that I have encountered through my work, so if you enjoy this part or are curious about other specifics of the Ukrainian e-commerce…..

05.11.2021

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